Business Insurance, specialises in employee benefits & corporate insurance for companies, and personal insurance & wealth management solutions for our corporate clients’ employees and business owners.

Our aim is to provide the best possible advice to our clients, by placing our client's needs and interests first. We want our clients to be delighted with our integrity, professionalism, efficiency and premium service standard.

We assisted over 500 clients consisting of MNCs, Listed Firms, SMEs, Professionals, Entrepreneurs and Business Owners and their employees on various insurance and wealth management needs. We have been surrounded by great customers who continue to place their trust in us and introduced us to their business associates and friends. Over the years, we have grown mainly by word of mouth where more than 50% of our new customers are through referrals by existing clients.

Regardless of which stage you and your business are at, we are confident that our advice and services will be able to add value to you and your company. We have assisted start-ups and entrepreneurs and grown together with them to become a regional & global success story.

Business Insurance is led by James Poon, who started his career in the insurance & financial planning industry in December 2005. Before venturing into this business, James co-owned an IT & business consulting firm. His previous role as Business Consultant and his experience being a Business Owner & Director, has become very useful in helping business owners and companies with their business insurance & financial planning needs. Below are the industry accolades and some background about James:

  • Qualified for Million Dollar Round Table (MDRT) from 2006 to 2017 (12 consecutive times);
  • Achieved MDRT Life Member Status in 2016


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  • Awarded “Star Club Premier” from 2006 to 2012 by Prudential
  • Awarded “Silver Premier Award” in 2008 by Prudential
  • Awarded “Top Producer (Protection) of The Year 2013″ by Zurich
  • Awarded “Top Unit Manager of The Year” in 2017 by Nexus
  • Awarded “Producer of The Year, 3rd″ in 2017 by Nexus
  • Awarded “Rising Star Award - General Insurance” in 2019 by Phillip Securities
  • Academic: 1st Class BSc. (Hons) Computing Studies

Welcome to Business Insurance Singapore!

In today’s fast-changing business environment, companies are exposed to different business risks. Whether it is cyber threats, unexpected catastrophic events, regulatory changes or customers who are more demanding than ever, these are risks and challenges faced by companies. Thankfully, there’s a tool that exist since hundreds of years ago called “Insurance”, that can help to mitigate these risks.

As every company is unique, with different types of insurance policies available for various purposes and many insurers to choose from, professional advice is a necessity. This is to ensure that the business risks are identified, and the right insurance solution are properly implemented to meet the needs.

We offer insurance solutions to companies, including Employee Benefits Scheme, Cyber & Data Protection, Professional Indemnity (PI) Insurance, Marine Cargo Insurance, Work Injury Compensation (WIC) Insurance, Foreign Worker Medical Insurance (FWMI), Corporate Travel Insurance, Property & Casualty Insurance, Comprehensive General Liability (CGL), Trade Credit Insurance, Banker’s Guarantee, Security Bond, Performance Bond, Surety, Keyman Insurance, Buy-Sell Agreement, Personal Guarantee Insurance and any other General Insurance.

Contact us to explore how we can assist you in identifying your business risks, source and implement the right insurance & risk management solution for your company.

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